In the early days, long before cell phones and social media, hockey fans would arrive at their arena anxious to buy the latest game program giving them the latest info they needed to follow their favorite team. The advent of digital design and sophisticated photography has dramatically transformed the look and feel of the classic game-night program that captured the attention of fans. As early as the 1920’s, portraits and caricatures captured the scope of what fans would find at the rink. A classic Sport News Boston Garden program cover featuring an illustration of Bill "Cowboy" Cowley who played 13 seasons in the National Hockey League for the St. Louis Eagles and Boston Bruins. He twice won the Hart Memorial Trophy as the NHL's MVP.